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sales

Sell your service, not your soul

5 de setembro de 2018

Many teachers are becoming their own bosses nowadays, to the point that the word “teacherpreneur” has become a thing (hopefully a fad, as I can’t pronounce that word for the life of me). That of course adds fuel to the debate on whether teachers should dab at Sales & Marketing – or rather how. I’m...Read More

Career

entrepreneurship, ethics, marketing, sales, teacherpreneur

Consultative sales in ELT: How to boost your sales conversion using this sales strategy?

25 de janeiro de 2018

by Júlio Vieitas

It’s the beginning of the year. Private teachers and educational managers are looking for new students while retaining the current ones. However, one area of weakness in keeping with most ELT professionals lies in their sales techniques. Therefore, by brushing up on their sales pitch, we may improve dramatically their conversion and, ultimately, their revenue....Read More

ELT Management

consultative sales, ELT Management, sales

Are Teachers Responsible for Enrollment Numbers?

8 de abril de 2014

by Anderson Maia

Today’s competitive English Teaching market has demanded a new responsibility from teachers: supporting their institution’s marketing strategies. Although teacher education programs for EFL practitioners do not include marketing or promotion strategies, many language teachers are held accountable for students who choose to drop out, for those who choose to continue studying, and for supporting the...Read More

Career

enrollment, marketing, sales, strategies, teacher's role