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ELT Management

Marketing não faz milagre!

8 de maio de 2017

Vou confessar uma coisa: odeio ir ao dentista. Nada contra a pessoa do dentista, o profissionalismo ou o consultório. É meio que irracional, como um medo inexplicável, mas eu realmente detesto ir ao dentista. Por isso, evito ao máximo fazê-lo – erro clássico e crítico. Rápida historinha real: usei aparelho fixo por vários anos por...Read More

Career, ELT Management

career, mais alunos particulares, marketing e vendas, professional development, professor particular

Mindset and teacher development

30 de abril de 2017

by Marcela Cintra

We have been discussing the importance of mindset and beliefs in education. The impact of the teachers’ confidence that their learners can achieve higher, as well as their thoughts about their own teaching to influence learning outcomes. Focusing on teacher development, here are some tips of what teachers can do and how leaders – trainers or managers...Read More

Career, ELT Management, Reflections about Education, Teacher Development

career, fixed mindset, growth mindset, mindset, professional growth, teacher development

Gerenciando projetos para melhor gerenciar a sua escola.

20 de março de 2017

by Júlio Vieitas

Imagine a seguinte cena: Uma escola ou instituição de ensino onde a vasta maioria das ideias geniais viram realidade, ou seja, saem do papel, e geram resultados tangíveis, tanto em termos de ganho de qualidade pedagógica quanto no ganho financeiro da instituição. Algo desejável? Por que então a realidade é tão diferente? É...Read More

ELT Management

#ELTManagement #CPD #ELT, Education management, gerência de projetos, gestão educacional

Teachers needed. Living experience abroad required.

5 de janeiro de 2017

by Natália Guerreiro

In Brazil the beginning of the year is hiring season for teachers. Unfortunately it’s unusual for ELT job ads in this country to list required and preferred KSAs (knowledge, skills, and abilities or attitudes). When they do, something that usually shows up is “living experience abroad” (“vivência no exterior”). To be me, in all honesty,...Read More

Career, ELT Management

hiring, job description, job requirements, KSA

Basic Principles for Applied ELT Management in Brazil

24 de novembro de 2016

by Júlio Vieitas

According to ABF (Brazilian Franchising Association) there are currently 35 franchisors specialized in offering English teaching services. Some franchises have a staggering number of one thousand schools each. There are also countless independent teaching institutes in the market, employing a massive amount of education professionals. Yet, for all that, Brazil is still lagging behind the...Read More

ELT Management

#ELTManagement #CPD #ELT

Strategy design and execution in education management – part 2

31 de outubro de 2016

by Júlio Vieitas

In my previous article (Strategy design and execution in education management – Part 1) we delved into strategic planning and how a single strategy is converted into multiple projects, also called portfolio of projects. In this text, we will focus on project execution, some of the main limitations and some solutions. The Fortune magazine claimed,...Read More

ELT Management

Strategy design and execution in education management – Part 1

28 de setembro de 2016

by Júlio Vieitas

When designing a strategy, a paramount and inherent aspect for a successful endeavour is that each action is in line with the expected performance and result indicators. There must be a clear goal, a road map that will reveal the path to be trailed, what one should expect and the final destination. As Seneca suggests:...Read More

ELT Management

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